Tag Archives: Datafication in Business

Although the term “datafication” first emerged in 2013, it remains highly data management significant today. This process turns social behavior into measurable data using advanced mathematical techniques, distinguishing it from digitization, which simply converts analog data into digital formats. In this blog, we argue that datafication extends beyond merely gathering and analyzing data. Instead, it fundamentally transforms our daily lives by enhancing productivity, efficiency, intelligence, and enjoyment. Furthermore, we will discuss the changes that datafication is likely to bring to …